If you’re going to attend an industry convention and rub elbows with the movers and shakers in your industry, you don’t want your corporate gifts to make your company look bad.
Unfortunately, this happens all the time. Company representatives are in such a rush to get ready for the industry convention that they do not give the corporate gift selection process the proper time and focus it deserves. Not surprisingly, the corporate gifts that they decide to go with end up producing all the wrong impressions.
If you don’t want this to happen to you, pay attention to the eight key considerations that would enable you to select corporate gifts that would put your company’s brand in the best light possible.
These are the things that you need to keep in mind to help ensure that you end up picking the right corporate gifts for conventions.
#1: Check with a Wide Variety of Gift Vendors
The first thing that you need to do is to ensure maximum selection when you’re about to buy corporate gifts.
While most of these places offer pretty much the same types of products and items, there are certain pronounced differences when it comes to quality and delivery. Pay attention to these differences. Pay attention to the overall value of the items that they have on offer.
#2: Include a Handwritten Note with Each Gift
If you’re going to be rubbing elbows with the biggest industry players at a convention, make sure you use handwritten notes with your gifts.
When giving out gifts, try to make it seem special to the person receiving. Make them feel that somehow, someway, they are one of the few rare people who are receiving this gift.
The more you make them feel special, the more comfortable they would get with you. This can have tremendously positive effect as far as doing business with those individuals is concerned.
It may only take just the right corporate gift to land a very lucrative contract.
#3: Consider Environmentally Friendly Gifts
You wouldn’t want to give out gifts that are obviously toxic or can be associated with environmentally harmful products.
In this day and age, more and more corporate partners are increasingly aware of their environmental footprint, so to speak. They are more considerate of their overall environmental impact.
You should be aware of this shift in mindset. If anything, your gifts should reflect this ethos.
When you go out of your way to highlight the fact that your giveaways are environmentally friendly, you might attract a lot more attention on your industry convention. If anything, it gives you yet another point of differentiation from your competitors.
#4: Don’t Go Overboard
Now, it’s one thing to offer some sort of handwritten card or personalization with each gift, but you shouldn’t take things to such an extreme that you end up wasting a tremendous amount of money.
You have to remember that the vast majority of people who receive your gift are not going to do much with it. In many cases, they would just give it away.
The reason why you’re going through this process is that you want to zero in on the small minority that would actually hang on to your gift because they are impressed with your company or want to do business with your company. It is this small minority of people that you want to truly impress with your gift.
This is why it doesn’t make economic sense to go overboard with your gift and blow your budget. You end up giving away a fairly expensive item and have very little to show for it.
Make sure that the gift is properly selected, as far as the expected value of the contacts you make at the convention.
#5: Corporate Gifts must Reflect the Overall Values of Your Company
When you’re searching for the right gifts to give away at a convention, it’s going to be very helpful for you to sit down and list down the values of your company.
This goes beyond looking at the vision-mission statement of your company. You have to examine your company’s values with a fresh set of eyes. Don’t go with a preexisting list of values.
From your experience, what kind of values do you detect? Use these to guide you in selecting the gifts you will give away at the convention.
#6: Consider Your Budget
Every company has a budget. Make sure that you don’t go over budget. Make sure that the selection of your gift consistent will not put your company in the hole.
It’s easy to look at budget considerations from a purely short-sighted perspective. You’re only looking at maybe the next quarter or the next six months.
You might want to look further ahead when considering budget issues, as far as corporate giveaways are concerned.
#7: Branding Works Better if Done Discreetly and Personally
If you really want to maximize the impact of your corporate gifts, give them after you have had a long, satisfying, and meaningful conversation with a new business prospect.
If anything, the tangible gift you give to them acts as a token or a reminder of the level of comfort you have established with that prospect. You then follow up on that prospect and try to close the deal at a later point in time.
#8: Make Your Gift Stand out through the Proper Customization
Depending on the type of gift you select, make sure you customize it the right way.
There are many cases of otherwise high-quality gifts looking cheap and nasty because of the customization and personalization decisions of the company behind that corporate gift.
Don’t make this mistake. Make your corporate gifts stand out through the proper tasteful customization or personalization.
Keep the considerations above in mind when you are looking for corporate giveaways.
These items should not be selected in haste. These items require a lot of planning; otherwise, you’re not going to make the kind of impression you’re seeking to make.